Główna Shoe Dog: A Memoir by the Creator of Nike

Shoe Dog: A Memoir by the Creator of Nike

In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers—as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.
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Nimeipenda sana website yenu. Ina namna zote njema za kupata kitabu na ke enjoy. Mungu awabariki kazi yenu ni njema. (Swahili)
06 May 2019 (19:13) 
Such an amazing site. Will be binge reading thanks to you
12 September 2019 (10:52) 
Brilliant Book and truly an amazing site
30 June 2020 (06:33) 
Am grateful for this site and thank you for the books i have got so far!
17 October 2020 (09:25) 
wakabi kevin
I wish I could donate a billion dollars to this site. Every book it has got really personates success. The design of the website, the user interface, b.ok.Africa really deserves a big thumbs up!
05 November 2020 (15:25) 
The user-friendliness of this site is unmatched
19 November 2020 (02:08) 
Knight memoir is one of the best of its kind I have came across. The stories he shared are very inspirational and realistic.
28 November 2020 (00:37) 
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